A destination looking to grow in the Indian market needs more than visibility. It needs the right local connections, market understanding and business relationships. SATTE Delhi 2027, scheduled for 19-21 January at Yashobhoomi, New Delhi, is creating a space where international tourism businesses can build those connections directly.
A Direct Route to Indian Travel Buyers
With participation expected from more than 60 countries and 28 state tourism boards, SATTE 2027 gives overseas destinations an opportunity to present their offerings to Indian travel professionals. Such interactions can help international suppliers understand what Indian travellers are seeking and how travel products are marketed locally.
This positions a travel trade show in India as a valuable platform for businesses seeking to understand market dynamics, identify growth opportunities, and establish connections within the country’s travel and tourism industry.
Finding Partners on the Ground
Entering a new market becomes easier when businesses can meet potential partners face to face. SATTE brings together tourism boards, airlines, hotels, tour operators, OTAs and technology providers, creating opportunities to discuss distribution, collaborations and destination partnerships.
For an overseas company, these conversations can be the first step towards finding suitable travel agents, tour operators or other local partners.
Where Global Ideas Meet New Technology
SATTE also creates international growth opportunities for emerging travel businesses through its Startup Experience Zone, which brings TravelTech and HospitalityTech companies together with potential clients, investors, industry partners and established market players. As travel and tourism trade shows increasingly prioritise innovation and meaningful business relationships, SATTE 2027 offers global companies a platform to explore India’s travel sector, connect with relevant stakeholders and identify potential commercial opportunities